My responsibilities

• Lead stakeholder workshops to align on engagement objectives and define strategic priorities for the project.
  
• Conduct and synthesise user interviews and observational studies to uncover key needs, pain points, and opportunities, guiding where design efforts will have the greatest impact.
  
• Drive ideation and development of design solutions that balance user needs, business goals, and technical constraints.
• Facilitate feedback sessions with users and stakeholders, translating insights into actionable design improvements.
• Oversee iteration of the design to ensure solutions are refined, effective, and aligned with overall product strategy.
• Establish and maintain a comprehensive UI design system with reusable components, enabling consistency, scalability, and efficiency across the app. 
• Collaborate closely with development teams to ensure seamless implementation of the design approach, while fostering strong cross-functional partnerships.
• Advocate for the adoption of the design system and its patterns across teams, promoting design best practices and elevating the quality of user experiences throughout the organisation.